At this point, you should definitely be asking yourself if the additional information is really worth the additional time and money required to produce itįrom experience, I would not recommend making your landing page explainer videos 30-seconds or less. After 12 minutes, you are starting to lose your audience again.So, if you’re worried your video is too long at 6/7 minutes, there’s no need There isn’t much of a drop off in engagement between the 6- and 12-minute marks.So, only if your product or service is complex and absolutely requires a more thorough explaining should you make your video longer than this People don’t start to lose attention until after the 2-minute mark.One large-scale study done by Wistia drew the following results: So let’s take a closer look at the biggest of them: This specific time range is backed by lots of studies in to length versus engagement. It’s more affordable than creating live-action videos with actorsĮxplainer videos for your website landing pages should ideally be between 1.5 and 2 minutes long.Funny or adorable animation can really humanise your brand and build up trust with the viewer.Whereas with live-action, you’re confined to whatever your actors can do ![]()
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